A Writer’s Guide to Marketing

By Frances Caballo for Redwood Writers

You’ve spent years crafting your novel or anthology of poems and now you’re ready to send it out into the world. You’re trained as a writer but what about marketing? This series of blogs will endeavor to help you master the next steps to selling your book.

Michael Martine is the mastermind behind Remarkablogger, which he describes as “No-Bullshit Blogging for Bitchin’ Businesses.” It’s immediately obvious that he has found his blogging voice – a unique one that rises to the top of search engines out there on the Internet.

This guy has personality and he really knows his stuff.

He wrote a 65-page e-book titled How to Write an E-Book That Doesn’t Suck. This is a great little book for bloggers to pick up because it will show you how to plan your blogs ahead of time and then compile them into a “how-to” e-book.

Do you cringe at the thought of writing pitches to sell your book? Michael sums up his advice with this comment: “Nowhere … does it say, ‘Sound like an overhyped snake oil salesman and bleed yellow highlighter all
over your text.’”

In other words, don’t push your book. If it’s a “how-to” book, promote it as containing solutions to the buyer’s problems or questions.

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